SEO| Alephtech2020 New Orleans Web Designer

Geofencing

Proximity Marketing

With proximity marketing, you can reach consumers in real time when they are around specific locations. Proximity maketing allows you to define a geo-fence around a specific location to message or influence nearby consumer behavior.

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With proximity targeting, you can reach consumers in real-time when they are around Blueprinted locations. Proximity targeting allows you to define a geo-fence around a speci

How It Works

Download Our FREE Geofencing Guide

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Target By Location

On Premise Targeting

Send ads to people currently in a store, the parking lot, the retail block or within a radial proximity around a location or store. e.g. Entice shoppers in a retail block to visit a particular store.

Neighborhoods

Send ads to people in nearby areas that show high visitation frequency to a particular store or location. This proprietary technology can be thought of as a store's "trade area" or as "look alike audiences". e.g. Send ads to people in areas that index high for visiting a particular store.

Geotargets

Send ads to consumers in selected states, DMA's, Cities, Zip Codes, or in radial fences around specific addresses or coordinates. e.g. Serve ads to people at an Event, Festival or voting districts

HOOTERS MARCH MADNESS CAMPAIGN

Location-based Audience Targeting: Hooters zeroed in on its core audience segment, males between 18 and 35, who recently visited a Hooters location or another high-indexing brand.

Retail Block Targeting: This tactic enabled the team to reach and influence audiences near a Hooters location in real time.

Results: Overall, this campaign influenced more than 10K visits to Hooters locations. That’s an average of 500 visits a day, within a 3-week timeframe.