Marketing
As a company, we pride ourselves on the fact that our goal is making sure that our clients are taken care of and happy. We’re proud to work with a wide variety of outstanding clients who believe in our core values, the importance of partnership-style teamwork, the value of creativity and honesty in marketing, and the measurability of our results.
Proximity Targeting
With proximity targeting, you can reach consumers in real-time when they are around Blueprinted locations. Proximity targeting allows you to define a geo-fence around a specific location to message or influence nearby consumer behavior.
With proximity targeting, you can reach consumers in real-time when they are around Blueprinted locations. Proximity targeting allows you to define a geo-fence around a speci
How It Works
Target By Location
On Premise Targeting
Send ads to people currently in a store, the parking lot, the retail block or within a radial proximity around a location or store. e.g. Entice shoppers in a retail block to visit a particular store.
Neighborhoods
Send ads to people in nearby areas that show high visitation frequency to a particular store or location. This proprietary technology can be thought of as a store's "trade area" or as "look alike audiences". e.g. Send ads to people in areas that index high for visiting a particular store.
Geotargets
Send ads to consumers in selected states, DMA's, Cities, Zip Codes, or in radial fences around specific addresses or coordinates. e.g. Serve ads to people at an Event, Festival or voting districts
HOOTERS MARCH MADNESS CAMPAIGN
Location-based Audience Targeting: Hooters zeroed in on its core audience segment, males between 18 and 35, who recently visited a Hooters location or another high-indexing brand.
Retail Block Targeting: This tactic enabled the team to reach and influence audiences near a Hooters location in real time.
Results: Overall, this campaign influenced more than 10K visits to Hooters locations. That’s an average of 500 visits a day, within a 3-week timeframe.
